Manage the tasting queue
Keep ordering, preparation and collection clear so sampling does not block the stand entrance.
VietnamVietnam B2B trade-fair guide / Coffee & beverage business
Cafe Show Ho Chi Minh City 2027
Coffee, beverage ingredients and cafe equipment in Ho Chi Minh City. Combine a clear product offer with well-planned preparation, tasting and distributor meetings.
Exhibitor planning angle
Turn the event date into a controlled booth plan.
Plan for the Ho Chi Minh City edition rather than the separate Hanoi show. Confirm preparation, water, power and waste requirements for any beverage demonstration.
This independent guide is for exhibition planning. Zeno is not the event organiser and does not sell admission or exhibition space.
What to resolve early
Four decisions that shape this stand.
Present the business offer
Make the range, equipment application and distributor conversation easy to find beyond the tasting counter.
Technical requirements
Confirm power, loading, rigging and operational requirements with the organiser using the current manual.
Move-in and handover
Work backwards from the permitted installation window and allow time for agreed checks.
From allocation to handover
A practical exhibitor sequence.
Confirm the official show package
Collect the latest exhibitor manual, floor plan, stand number, submission dates, service forms and move-in programme from the organiser.
Define the commercial job
Agree the audience, products, desired visitor action, demonstrations, meeting needs, storage, budget range and internal approval path.
Resolve design and technical information
Develop the approved booth direction against the allocated footprint and coordinate the information included in the agreed submission and production scope.
Fabricate, install and hand over
Build the contracted scope, coordinate installation within the confirmed programme and complete the agreed checks before the exhibitor team takes over.
Exhibiting at SECC?
Share the show, stand and deadline.
Send the official manual, floor plan, stand number, budget range and internal approval date. Zeno can then scope the booth work against the actual event conditions.
Plan your exhibition booth↗