Before choosing the look of your booth, decide what a useful visit should involve. Do you want buyers to try a product, understand a system or sit down with your team? That answer gives the design a purpose.
For your Vietnam exhibition, combine this visitor objective with the confirmed floor plan and current exhibitor manual. The brief can then connect the brand message with the space and the work needed to deliver it.
Start with the event and allocated space
Name the exhibition, venue, show dates, hall and stand number. Include the floor plan and latest exhibitor manual so the team can work from the actual conditions.
Confirm booth dimensions, open sides, submission deadlines and the move-in programme. Avoid relying on a previous edition’s manual.
Describe what visitors should do
Choose the main objective: discover a product, watch a demonstration, speak with a specialist or begin a buyer meeting.
List the products and explain their size, power needs, handling, security and demonstration requirements. Plan staff positions, meeting space and storage around those activities.
Set the approval path
Share brand assets, available content, a budget range and the people who will approve the design, artwork and production information.
Keep one agreed source for feedback. Confirm which services are included and which remain with the organiser or appointed providers.
Frequently asked questions
Related Vietnam exhibition resources
Use these service and venue pages to move from general guidance to the scope for your actual show.
- Vietnam exhibition calendar ↗Review selected upcoming trade shows and official event sources.
- Exhibition booth Design & Build ↗Review the design, production and installation scope.
Vietnam sources used for this guide
Event requirements change by organiser and show. Use these official references together with the current exhibitor manual for your event.
- SECC event calendar ↗Official show dates and venue information.
- SECC rules and regulations ↗Venue information; the current event manual remains the authority for your show.
Make the next step clear
Start with the visitor. Bring the show details.
Share your event, floor plan, product needs and the conversations you want to create. We can use them to discuss a defined Design & Build scope.